Juryeon (Pillar Couplets) and Ipchun Couplet (Spring Couplet) Juryeon, verses or phrases written and posted on wooden pillars inside homes, served to help people gather their thoughts and inspire contemplation as they read them regularly in their daily lives. Among these, the most familiar form is the spring couplet posted on the front door to welcome Ipchun (the Beginning of Spring). On Ipchun, the first of the 24 solar terms and the herald of a new year, there has been a tradition of writing phrases that welcome spring and carry hopes for the new year, then posting them on the front door or exchanging them with others. Each year, people select new phrases fitting that year to remove the stale energy of the past year and welcome the new season. 2026 Hoho-dang Ipchun Couplet 'Pine Tree and Magpie' The magpie, long cherished by many for bringing good news, and the pine tree, which maintains its verdant green throughout all four seasons. Two magpies sitting side by side facing each other atop a pine tree carry Hoho-dang's wish for fresh and joyful days to continue throughout this year. 'Ipchun Dae-gil (Great luck with the beginning of spring)' and 'Gunyang Da-gyeong (Auspiciousness and prosperity abound)' express the wish that 'with the arrival of spring, great fortune comes and many auspicious events occur.' When posting, place 'Ipchun Dae-gil' on the right and 'Gunyang Da-gyeong' on the left, following the direction of reading Chinese characters. Ipchun 2026 falls on February 4. Price: 16,200 KRW
Sourced straight from the official Korean shop. We purchase it on your behalf, receive it at our Seoul hub where we confirm it’s the right item and check the exterior for damage — sealed items stay sealed — then repack it safely for the trip overseas. You can follow every step in your Haul timeline.
Juryeon (Pillar Couplets) and Ipchun Couplet (Spring Couplet) Juryeon, verses or phrases written and posted on wooden pillars inside homes, served to help people gather their thoughts and inspire contemplation as they read them regularly in their daily lives. Among these, the most familiar form is the spring couplet posted on the front door to welcome Ipchun (the Beginning of Spring). On Ipchun, the first of the 24 solar terms and the herald of a new year, there has been a tradition of writing phrases that welcome spring and carry hopes for the new year, then posting them on the front door or exchanging them with others. Each year, people select new phrases fitting that year to remove the stale energy of the past year and welcome the new season. 2026 Hoho-dang Ipchun Couplet 'Pine Tree and Magpie' The magpie, long cherished by many for bringing good news, and the pine tree, which maintains its verdant green throughout all four seasons. Two magpies sitting side by side facing each other atop a pine tree carry Hoho-dang's wish for fresh and joyful days to continue throughout this year. 'Ipchun Dae-gil (Great luck with the beginning of spring)' and 'Gunyang Da-gyeong (Auspiciousness and prosperity abound)' express the wish that 'with the arrival of spring, great fortune comes and many auspicious events occur.' When posting, place 'Ipchun Dae-gil' on the right and 'Gunyang Da-gyeong' on the left, following the direction of reading Chinese characters. Ipchun 2026 falls on February 4. Price: 16,200 KRW
Sourced straight from the official Korean shop. We purchase it on your behalf, receive it at our Seoul hub where we confirm it’s the right item and check the exterior for damage — sealed items stay sealed — then repack it safely for the trip overseas. You can follow every step in your Haul timeline.
