
A scarf designed featuring the phoenix motif of Injeongjeon Hall at Changdeokgung Palace, selected as a winning entry in the 2026 Seoul Brand Goods Commercialization Competition. This item draws inspiration from the phoenix, the symbol of Injeongjeon Hall—the main throne hall of the Joseon royal court and designated as a National Treasure—blending traditional aesthetics with contemporary sensibility. As a work selected from Seoul's official goods competition representing the city, it serves as an ideal souvenir for domestic and international visitors, as well as a stylish accent accessory for everyday wear. Price: 65,000 KRW
Sourced straight from the official Korean shop. We purchase it on your behalf, receive it at our Seoul hub where we confirm it’s the right item and check the exterior for damage — sealed items stay sealed — then repack it safely for the trip overseas. You can follow every step in your Haul timeline.
A scarf designed featuring the phoenix motif of Injeongjeon Hall at Changdeokgung Palace, selected as a winning entry in the 2026 Seoul Brand Goods Commercialization Competition. This item draws inspiration from the phoenix, the symbol of Injeongjeon Hall—the main throne hall of the Joseon royal court and designated as a National Treasure—blending traditional aesthetics with contemporary sensibility. As a work selected from Seoul's official goods competition representing the city, it serves as an ideal souvenir for domestic and international visitors, as well as a stylish accent accessory for everyday wear. Price: 65,000 KRW
Sourced straight from the official Korean shop. We purchase it on your behalf, receive it at our Seoul hub where we confirm it’s the right item and check the exterior for damage — sealed items stay sealed — then repack it safely for the trip overseas. You can follow every step in your Haul timeline.




