Chochungdo is a traditional Korean painting genre featuring grass and insects, characterized by conveying auspicious wishes such as wealth, longevity, abundance, and good health through even the smallest blade of grass and single insect. Shin Saimdang's Chochungdo paintings vividly capture familiar natural scenes from our surroundings, including watermelons, eggplants, celosia, morning glories, pinks, grasshoppers, dragonflies, bees, and frogs. Hohodang reinterprets the auspicious meanings contained in Shin Saimdang's Chochungdo designs of "Watermelon and Field Mouse" and "Eggplant and Grasshopper" in a contemporary way, presenting them as coin purses. Particularly useful at travel destinations where coins are frequently used, and also suitable for storing small frequently-accessed items like lipstick and earphones. When hung on a bag, you can quickly retrieve needed items, and the elastic cord with a card slot makes it convenient to use as a transit card tag. Options: Eggplant / Watermelon Price: 28,000 won each When purchasing Chochungdo series products, a Chochungdo message tag is included.

Sourced straight from the official Korean shop. We purchase it on your behalf, receive it at our Seoul hub where we confirm it’s the right item and check the exterior for damage — sealed items stay sealed — then repack it safely for the trip overseas. You can follow every step in your Haul timeline.